IGNITING LEADERSHIP ACROSS THE TRI-STATE
A one-day regional leadership experience focused on cutting through the noise in leadership, marketing, and technology.
October 1, 2025
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
About the Event
What is the summit?
The Tri-State Leadership Summit is a one-day regional experience built for those who are ready to lead with more clarity, confidence, and strategic focus.
This high-impact summit is designed to cut through the noise of traditional leadership events and deliver real conversations with practical, tactical takeaways in the areas of leadership, marketing, and technology.
You’ll hear from top regional experts who don’t just talk about leadership—they live it. Walk away recharged, realigned, and equipped with tools you can immediately apply to your business, team, or organization.
Who Should Attend?
Business owners, team leaders, executives, marketers, tech professionals, and any ambitious individuals ready to lead with intention and insight. This is your chance to connect with regional leaders and experienced practitioners while gaining the clarity to lead from within.
Your Summit Host
Meet Lisa Herndon
Lisa Herndon is a seasoned broadcast professional with over 20 years of experience in local radio and media. She began her career in 2000 at 106.7 WJFK (now 106.7 The Fan), where she wore many hats — from serving as Executive Director of the nationally syndicated Don & Mike Show, to producing sports coverage for the Washington Redskins (now the Washington Commanders) Radio Network, and working as Operations Director. She also contributed her talent as a freelance producer and voice artist for the Redskins Broadcast Network and most recently co-hosted The WINC Wake Up Show with Barry & Lisa on 92.5 WINC.
A dedicated community advocate, Lisa has served on several boards of directors and has volunteered extensively with a number of nonprofit organizations. She is passionate about giving back and is often seen hosting community and business events throughout the region. Though no longer on the air daily, she continues to lend her voice as a freelance voiceover artist and frequently teams up with her former radio partner, Barry Lee, to announce and broadcast local parades for television and radio.
Originally from Loudoun County, Lisa studied broadcast journalism and played collegiate soccer at American University in Washington, DC. She is the proud mother of two boys, Cole and Luke, who keep her busy with their own sports and activities. When she’s not cheering them on, Lisa enjoys staying active by playing on multiple soccer teams — and unwinding with endless reruns of Bones.
Speakers
Jay Foreman
Owner, 2nd Story Communications
Sierra Collins
CEO, Sierra Learnership
Collaborative, LLC
Robert Fulcher
vCIO & Solutions Architect,
CEO of iWAT LLC
Eric Murr
VP of Client Partnerships, Kegerreis Outdoor Advertising, LLC
Receive credits
GET YOUR SHRM RECERTIFICATION CREDITS HERE!
Sierra Learnership Collaborative is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.
Up to 20 recertification credits will be awarded for full participation in this summit.
Event Highlights & Agenda
Keynote Speaker: Jay Foreman
Owner, 2nd Story Communications
Servant Leadership flips the script by leading through service—putting people first to drive collective success. This engaging session explores trust, empowerment, and meaningful connection as the foundation of impactful leadership, with insights that are practical, timely, and transformative.
Leadership Session: Sierra Collins
CEO, Sierra Learnership Collaborative, LLC
In a world full of buzzwords, real progress comes from shared understanding. This session offers a practical framework to align your team through a common language that drives clarity, engagement, and lasting results. Move beyond inspiration and start implementing with purpose.
Technology Session: Robert Fulcher
vCIO & Solutions Architect, CEO of iWAT LLC
AI is reshaping the business landscape as profoundly as the Industrial Revolution. This session explores why adopting AI is no longer optional—it’s essential for staying competitive, meeting evolving customer expectations, and securing your organization’s future.
Sales & Marketing Session: Eric Murr
VP of Client Partnerships, Kegerreis Outdoor Advertising, LLC
In today’s noise-filled world, effective leaders must master the art of communication and persuasion to cut through the clutter. This session explores timeless principles of influence that drive connection, action, and business growth—drawing from the real-world success of Kegerreis’ rise to national prominence.
10 Rounds with Jay & Sierra
10 Rounds of Leadership is an interactive leadership experience where audience-driven challenges meet real-time solutions in a high-energy, head-to-head format designed to spark breakthrough insights.
Networking Happy Hour
Unwind and connect after a full day of growth. The Networking Happy Hour is your chance to build real relationships with fellow leaders, speakers, and sponsors in a relaxed setting. Share ideas, exchange contacts, and spark collaborations that last beyond the summit.
Thank you
Shout out to our sponsors!
Registration
This high-impact summit is designed to cut through the noise of traditional leadership events and deliver real conversations with practical, tactical takeaways in the areas of leadership, marketing, and technology.
